Meet the Black Giant With Valiant Temperament
I don't normally make fun of Engrish because it's too easy. (Well, there was that one time, but it wasn't Engrish, just a translation open to immature interpretation.)
Plus no matter how egregious the error, their English is still better than my Chinese (or Japanese, etc.).
So, I'll just take a higher road and riff on the All Things Considered story from the Detroit Auto Show a few weeks ago) and say that the product listing for their SUV, the Liebao CFA2030C/D(Black Giant) with the valiant temperament, shows how far Chinese automakers, and Chang Feng Motors in particular, need to go before they can crack the U.S. market. [link via a redlit TotalFark submission]
Besides some standard English conventions that are annoying in their absence (spaces after commas, that sort of thing), it's clear that they need a native or otherwise fluent English copy editor:
Now, this is far from the worst Engrish you'll ever see, since you can pretty much see where the translations took a left turn.
Though I'm not sure about the semiconductor refrigerator.
Plus no matter how egregious the error, their English is still better than my Chinese (or Japanese, etc.).
So, I'll just take a higher road and riff on the All Things Considered story from the Detroit Auto Show a few weeks ago) and say that the product listing for their SUV, the Liebao CFA2030C/D(Black Giant) with the valiant temperament, shows how far Chinese automakers, and Chang Feng Motors in particular, need to go before they can crack the U.S. market. [link via a redlit TotalFark submission]
Besides some standard English conventions that are annoying in their absence (spaces after commas, that sort of thing), it's clear that they need a native or otherwise fluent English copy editor:
"...The automobile appearance is more mighty and more intrepid ! With the powerful engine,the design of environmental protection and energy-conservation.All these present to your perfect driving and experience,seem more majestic-looking even more!"Among the listed features, we have:
- ABS anti-explode device
- Anticollision pole
- Axes: 2
- Imposing manner
- Double safe gasbag
- Genuine leather sofa
- Pillow
- Semiconductor refrigerator
Now, this is far from the worst Engrish you'll ever see, since you can pretty much see where the translations took a left turn.
Though I'm not sure about the semiconductor refrigerator.
Tags:
Labels: driving, dumb things, language
3 Comments:
Does the Black Giant come with an on-board quantum computer? That would totally blow that Sync system out of the water. I mean, how many Zune tunes can you fit on a qubit?
And thank goodness for the sofa.
By Dan, At 1/28/2008 8:30 PM
Erm, what?
By Joelogon, At 1/28/2008 11:31 PM
I'd have thought you'd be all over the quantum computer stuff. I was rattling on about the Bose-Einstein Condensate based gizmo where the tricky thing seems to be storing data on a medium in a state that is a tenth of a billionth of a degree above absolute zero. It's freaky-weird stuff.
By Dan, At 1/29/2008 8:31 AM
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