The World (er, The Globe) Will End in 2007

I'd been planning on talking about this, and DCist did an item yesterday about radio station 94.7 The Globe, which recently flipped from classic rock to a kind of classic-alternative-mix -- with an environmentally friendly, crunchy granola theme.

I like the music. I should: I'm in the sweet spot of their target demographic.

Plus, as far as I can tell, their motto should be "At least one Talking Heads song per hour."

However, I don't think the enviro-friendly green gimmick is going to finish out the year.

It's because their "101 Ways You Can Save the Earth (Without Really Doing Anything)"-schtick is already getting tedious.

I mean, there's only so many promos you can do about reusable grocery bags and turning out the lights when you leave a room.

Now, the only question in my mind is whether the coattails of July's Live Earth concerts are going to be enough to get them through the summer.

After that, who knows? I hear Spanish language stations are pretty hot.

Tags: 947theglobe, live earth